March / APRIL 2019
Cover Story

Glam Squad & The Pricing Paradox

Check out this glam squad of kids footwear. PLUS: As MSRPs on Children’s Shoes Reach Sky-High Levels, Brands Emphasize Value.

Too much is never enough when it comes to the latest kids styles. Over-the-top embellishments, glitter, shine and color for days make footwear fun and steal the spotlight. PLUS: At the Children’s Great Event Shoe Show in Teaneck, NJ, in February, the buzz was about pricing. Read full story.


The New Vegan Footwear

Demand for animal-free footwear is growing, and brands are betting on new materials to make the category their sustainability vanguards.

Vegan footwear is on the rise. According to retail technology and analytics firm Edited, the number of new animal-product-free footwear options has grown dramatically in the U.S, making up 32 percent of new styles in January, versus only 16 percent of new looks the year before.  Read full story.


Marketing Moves

The field is crowded, but digital marketing gives independents an unparalleled connection to the consumer.

There are many things brick-and-mortar shops have down cold. Getting consumers the proper fit and recommending the ideal shoe? That’s table stakes. But when it comes to getting the word out to the wider world with advertising and promotion, well for a lot of independents, that’s a puzzle without an easy solution. Read full story.


Altra Aims High

With a new corporate parent and new Denver offices, Altra is looking ahead, but new brand president Todd Dalhausser wants the brand to stay focused on what’s made them who they are.

Todd Dalhausser is getting used to life on the go. Named as president of running brand Altra last November, Dalhausser — the former SVP of Sales for Saucony North America and an industry veteran with history at both Reebok and Vans — is joining the firm at a time of major transition. Read full story.


Dick’s Sets Investments, Including Staff Footwear Training

Dick's Sporting Goods is investing in the in-store experience, including more training on footwear for staffers. The largest full-line sporting goods chain in the U.S. wants stronger brick-and-mortar productivity through better in-stocks of key items. Read full story.


Chaco’s PrintShop Can Print Anything On Your Z1s — Well, Almost

Chaco is taking customization to the next level with its new MyChacos PrintShop program. Launched in February, PrintShop uses digital printing to let users put anything (almost) on the footbed and webbings of Chaco’s flip-flops, Z/1, Z/2, ZX/1 and ZX/2 models, as well as webbing belts, wrist wraps, and dog leashes and collars for $5 to $10 more. Read full story.

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Cover Story

The Century Club

What does it take to stay in business for a full century? It’s not an easy question.

Reaching the 100-year mark surely takes vision, commitment and hard work. Unquestionably it also takes skill, instincts and flexibility. Even more so, it demands all those qualities not just once, but generation after generation. Read full story.


Boot Camp

These Fall ’19 boots are lighter, faster, stronger and better than ever.

Whether they are built to climb mountains, work on the job site or perform in grueling conditions, our Fall ’19 boots are formidable footwear — lighter, faster, stronger and better than ever. Read full story.


Essential Performers

From Hike to Run and Beyond: Top Trends in the Sock Market

Socks, whether they’re built for downhill ski runs, tough trail hikes or just a scenic walk, are continuing to refine themselves through technology and style. Regardless of activity, customers are demanding socks that are comfortable, form-fitting, durable and versatile. Here’s a look at what’s new for 2019. Read full story.


Ready, Set, Go!

Specialty Running Retailers Sound off on Key Issues for 2019.

What do you see as the biggest challenges impacting the running retail business in 2019? “The biggest challenge in 2019 will be the growing competition that we see with our own vendors from their websites. Read full story.


Work Horses

4 Retail Chains Who Know How to Make it Work.

On a Thursday afternoon in early December, the aisles of a Tractor Supply Co. store are bustling. Inside the space, a metal-like structure with concrete floors, country Christmas classics are blaring over the sound system as customers walk through an eclectic mix of merchandise. Read full story.


Many (Happy?) Returns

We asked, and brick-and-mortar answered: How they’re turning takebacks into triumphs.

Black Friday? Done and gone. Next up? No one’s favorite retail event: Return Season. The weeks after Christmas can be a true headache for stores, as a flood of hard-won holiday purchases come right back through the doors and require refunds, restocks, calls to vendors and writeoffs. Read full story.


Work It Out

Brands Say the Opportunity in Women’s Work Boot Category Is Real — And the Time Is Now.

More than 70 years after women flocked to the trades during World War II, they’ve established themselves as an essential part of the growing modern work force. But the world of work boots and shoes has been slow to catch up. Read full story.


Quintessential Quoddy

The century-old Maine shoemakers are thriving in today’s market. Here’s how.

Quoddy has been hand-stitching shoes in Lewiston, ME, since 1909, but its heritage shoes are hotter than ever. Read full story.


5 Questions with Nolee Anderson

Nolee Anderson discovered a passion when she found the trades, and now the trim carpenter and Team Wolverine member wants to make sure future generations of girls can find their way, too. Read full story.