November / December 2018
Dress for Success
In a world gone casual, is there growth to be found in the classic men’s dress shoe? Bostonian is betting yes — and it’s not alone. The 119-year-old brand (it was founded as the Commonwealth Shoe Co. in Whitman, MA, in 1899) relaunched this year to be a fashion-forward option for young men looking to elevate their personal style, according to Gary Champion, president of Bostonian parent company Clarks Americas. Read full story.
Super Hero Soles
Brands Predict their Best Sellers in the Women’s Comfort Category for Fall 2019
We preview standout Fall 2019 women’s comfort styles to watch for during the winter trade show season. Read full story.
Can fashion-forward styling and endorsers from the ’90s breathe new life into basketball?
Once upon a time IN the not too-distant past, every athletic brand had a performance basketball shoe and marquee NBA player to endorse it and help sell it to young players. Dominque Wilkins hawked Brooks; Hakeem Olajuwon promoted Etonic; Clyde “The Glide” Drexler pitched Avia; and Shaquille O’Neal began his still-going-strong endorsement career wearing a signature shoe from Reebok. But recent seasons have proved troubling for the silhouette. Read full story.
Striding Into the Next Century
Vida Kids is looking to the future as it celebrates the 100th anniversary of Stride Rite
It’s a select club, the brands that get to celebrate a centenary . But as far as Stride Rite is concerned, blowing out the candles on a century is just another reason to keep moving forward. The brand, founded in 1919 as Green Shoe Manufacturing Co. in Boston, MA, has seen a number of changes over the years: its name (the Stride Rite moniker was purchased, for $1000, in 1933), its headquarters, its styles and even its ownership. Bought in 2012 by Wolverine World Wide, Stride Rite entered a new phase in 2017, when the license rights were snapped up by New York-based Vida Shoes International. Read full story.