Navigating the New Normal
Customer service used to mean a thorough fit process, thoughtful product recommendations and personal attention. We should know: Footwear Insight has been recognizing shops that excel with the Gold Medal Service Award since 2015. But in the wake of the global COVID-19 pandemic and the shutdowns that resulted, the footwear independents who set the standard for treating customers right have had to grapple with an entirely new world: Service with a smile looks a lot different when you’re smiling behind a mask. Read the full story.